Tuesday, March 04, 2008

SETANTA SPORTS - Switch On In March (GB & IRE)

Planet Ink Limited is delighted to announce publication of not one but two editions of this month's Switch On customer magazine for our clients Setanta Sports.

In addition to the hugely successful GB title, this month also saw the launch of the first ever edition tailored specifically for the separate Setanta Ireland marketplace.

Differences in elements of programming in Britain and Ireland meant schedules were not carbon copies of each other so a single digital title was not appropriate to engage both target audiences.

But our creative team - which has a rich heritage in editionalising for the fast paced National daily newspaper market - were able to find a quick and simple solution of creating two individual publications - opening up the title for both markets.

At 21-pages, the new edition is the biggest and most colourful so far containing easy to use Flash files and embedded video to showcase programming for both channels.

Founding director Shaun Milne said: "We have a tremendous working relationship with Setanta Sport already and are delighted they have entrusted us with the responsibility of an all new digital edition.

"It is a pleasure to work with people who really understand the huge benefits in using such forward thinking publications."

• Could tailor made edition led digital publications work for your business? Call the team on 0141 248 5595/6 or email info@planetinkltd.,co.uk to find out more.